XO Center
VERKKOSIVUT
Starting point:
XO Center is a new sports and wellness center that will be built in Kerava, it is the first of its kind in Finland. The center will open its doors in early 2024, and it was important to develop an impressive and versatile website in good time that reflects the center’s services. The client created social media channels and a website to generate interest and communicate before the center opens. The website was desired to be attractive and to facilitate easy sharing on social media, as well as to market the client’s various services.
Solution:
The website update began with user interface design and graphic profiling. Before the website was launched, a “coming soon” page was set up to direct traffic from social media. The page included planned CTA buttons to guide visitors to bookings and membership purchases, which would be highlighted when the center opens. The header was designed in two sections, an image section and a text section, to convey the message both visually and with persuasive text. Other services were highlighted with image blocks that guide users to click on other interesting services. The website was implemented on WordPress using the JCORE® theme, where search engine optimization and mobile optimization were properly addressed. The content was adapted based on the client’s raw texts to fit the website.
Case facts:
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