Reto.fi
WEBSITES
Starting point:
Reto’s goal is to expand its network, which consists of IT freelancers and entrepreneurs. Professionals that are interested are invited to join the community, and they are consulted on starting their own businesses. The entrepreneurs within the network are employed in projects for Reto’s clients.
The website required a strong emphasis on content that would address the information needs of interested professionals in the field. In particular, there was a desire to reach retirees who are interested in continuing their careers as freelancers.
Additionally, Reto’s visual identity needed to be revamped. The client also had their own application, where they managed assignments available to freelancers. The solution needed to display these assignments on the website.
Solution:
The design process began with the content. A workshop was held with the client to discuss the desires, goals, and questions of different target groups, as well as the broader societal context related to Reto’s business. The workshop helped identify the types of content that would resonate with different individuals. Following this, a content plan was created, which was the basis for writing the website texts. Keyword analysis also guided the content creation.
The user interface design could then be done using the actual content. The visual identity leveraged the existing logo, which was given prominent placement. The color scheme and imagery were updated, along with the graphical elements of the website.
The technical team implemented a website based on the user interface design using our own JCORE™ theme. It is easy for the client to update pages and create new content blocks themselves. A technical solution was developed to display open assignments, allowing the site to read and display specific information from Reto’s own application.
To meet the information needs of IT freelancers and retirees, a Knowledge Bank was developed, featuring articles on various themes. The content of the Knowledge Bank was created in collaboration with the client. More content will be published in the future, with the aim of attracting more potential freelancers to explore Reto.
Case facts:
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