Perheyhtiö Ralf Ajalin – branding
WEBSITES, CREATIVE DESIGN
Starting point:
Founded in 1977, Ralf Ajalin formed a group of companies in the spring of 2021, with a new parent company being established. The parent company needed a name, and it was also necessary to reconsider the names and branding of the companies. The Ralf Ajalin website was to be renewed, a site for the parent company was to be created, and visibility on social media needed to be enhanced.
Solution:
We created a brand and communication strategy, including the companies’ visual identity and names, and defined the group’s core values. The parent company was named Perheyhtiö Ajalin. At the same time, websites for both the parent company and Ralf Ajalin were created, along with marketing guidelines and a social media strategy and implementation plan.
Case facts:
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