METSTA – Brand and Website renewal
WEBSITES, CREATIVE DESIGN
Starting point:
METSTA, the Association of Metallurgical Industry Standardization, is responsible for the European, international, and national standardization within the technology sector, including the machinery and metal product industry, metal processing, building services technology, and energy management. METSTA needed to update its visual identity and modernize its web service. Additionally, the platform for the website needed to be renewed to make it easier to update and better serve METSTA’s communication needs.
Solution:
METSTA’s graphic symbol was two-colored and required simplification. The color scheme was updated, and a graphic guideline was created to ensure that the symbol’s use and visual communication would be as consistent and recognizable as possible. The purpose of the graphic guidelines is also to facilitate the organization’s internal operations by reducing the time and energy spent on communication-related decisions.
The visual design of the website was revamped to support efficient information organization. The thousands of standards and decisions METSTA deals with create a complex system, and communicating this is always a challenge. Addressing this challenge was the main goal of the website redesign. The main sections were given color codes, and the visual imagery was selected to reflect the appropriate industries. The website was naturally made mobile-friendly and accessible in accordance with the new European Union legislation.
Working with J&Co Digital to renew the website was easy. Together, we quickly outlined the site structure, which clarified our messaging and visual identity while providing a pleasant and visually appealing user experience for visitors. Our own understanding of the website’s content and appearance evolved as the project progressed, but fortunately, J&Co Digital always had solutions to realize our wishes. We are proud of this website!
MIKA VARTIAINEN, SPECIALIST, METSTA
Case facts:
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