3D Guitar Creator
3D/XR, VISUAL DESIGN
Starting point:
Ruokangas Guitars needed to renew its original Guitar Builder configurator and website. Ruokangas Guitars is a Finnish company and is considered one of the most respected guitar manufacturers in the world.
Solution:
The website and application are the result of close collaboration between many different parties. Junnu Vuorela, who had previously worked at J&Co, played a key role in designing the user experience. J&Co’s role in the project was to handle the technical implementation of both the website and the application, as well as the overall project.
The original Guitar Builder tool was updated to a 3D version, and at the same time, it was given a new name – Guitar Creator. With the 3D Guitar Creator, customers can customize their guitar’s features with expertly selected, highly detailed options. Guitar Creator works on Apple and Windows computers, as well as on Apple and Android mobile devices. For an even more immersive experience, VR glasses can be used.
The website and application won the Grand Prix main prize at the Finnish Web Awards in 2019, along with category wins in illustration, text, and UX design.
Read how the award-winning website was brought to life >>
Take a look at how the 3D Guitar Creator works
Case facts:
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