J&Co begins a strategic partnership with Swedish rek.ai – bringing AI-powered personalized browsing experiences to websites

Companies and organizations produce massive amounts of brilliant and insightful content that no one consumes because it’s challenging to find. However, our strategic partner, Swedish rek.ai, provides an effective solution: an AI-powered content recommender that allows you to offer your site visitors precisely the content they need.  

Johan Albertsson, CEO of rek.ai, has made it his mission to care for website visitors. He believes it is important to provide quality content to everyone, regardless of their digital skills.   

It cannot be that only the digitally skilled succeed in society. Everyone should have equal opportunities to find suitable education and jobs and make informed choices, regardless of their IT skills.

Albertsson gives an example of a young person searching for reasons to join a labour union. A Google search yields a pile of paid ad links encouraging membership, but nowhere does it explain why joining is a good idea.  

Using an AI-powered system, the young person could instead receive concrete answers to their questions and recommendations for further information.  

Traffic from search engines is decreasing  

This is the core issue. How we search for information is changing. The more we use services like ChatGPT, the less traffic search engines will drive to websites.  

– As a result, content becomes more challenging to find. That’s why it’s more important than ever to take excellent care of the visitors who land on your website and inspire them with personalized content recommendations.  

Albertsson recommends reallocating part of the search engine advertising budget to improve internal site structure and personalizing content.  

Rek.ai is a platform-independent service suitable for any site with informational content. Even a small consulting firm can benefit from it, as there are two types of visitors: those interested in working for the company and those looking to purchase consulting services. Thanks to our strong background in working with public authorities in Sweden, rek.ai also effectively addresses privacy concerns.  

New opportunities for J&Co’s clients  

Monica Javanainen, CEO of J&Co Digital, is thrilled about the partnership.  

Rek.ai opens up entirely new possibilities for website development. It allows us to offer individually personalized content to visitors on our site and our clients’ websites, making the services more intelligent, engaging, and, most importantly, user-centric.  

– This is a step closer to our mission: “Let’s make the web better.”  

The partnership also strengthens J&Co’s business in Sweden.    

– We already have a few collaborations and clients in Sweden, and this reinforces our presence in the Swedish market, Monica says.

– As a Finnish-Swedish company, we have clear strengths in offering services in Sweden and assisting Finnish companies aiming to enter the Swedish market.  

Interested in taking your website’s user experience to the next level? Contact Monica!